Sam Walton, the founder of the retail giant, was a big believer in Name tags. From its inception, Walmart has required all employees, including hourly workers on up to executives, to wear them. Reportedly, even Walton himself wore one. In 2015, Walmart U.S. COO Judith McKenna announced that her company was bringing back the original “Our People Make the Difference” phrase on its badges. “These words are just as important today, and to our future, as they ever were,” she said when making the announcement.
We see name tags on workers as far-ranging as nurses to baristas and journalists to concierges. Depending on the profession, these name badges can simply offer a first name and a company logo or include full name, position, and bar code.
But why do so many companies require their employees to wear name tags? Here are five important reasons.
Offer customer service. We’ve all been in the situation when we’ve hesitated to ask for help in a large retail store because we weren’t sure if someone was an employee or another shopper. Name tags immediately identify an employee to your customers. They also allow the customer to call a worker by name, making the experience more personal.
Increase motivation. In the same vein, an employee wearing a name tag feels a heightened sense of responsibility to offer excellent service. When you wear a badge with your name on it, you feel like a member of a team. Name tags also help other employees learn new staffers’ names more quickly, adding to the workplace environment. Some workplaces allow their employees to customize their name tags by adding small stickers or badges that reveal their interests or personality.
Enhance security. Nametags are a quick and easy way to see who works somewhere and who doesn’t. When employees must present their nametags either to a security guard or to a scanner, it allows a company to monitor who enters the property.
Break the ice. Sometimes nametags can spark discussions that might not otherwise have taken place. Let’s say your sales team is attending an out-of-town event. Having your hometown printed on the nametag could prompt a potential customer who is from that town to start a conversation. That spark could lead to a sale. If your team travels internationally, placing the wearer’s home country on the name badge can draw attention from people who hail from the same nation. Some professionals, such as real estate agents, find that wearing their nametag on a regular basis when they are out and about in the community attracts new business.
Boost your brand. Nametags are an important piece of advertising that pays for itself over and over again. Nametags serve as a wearable business card, including your logo and your motto, in addition to a person’s name. If your team wears their company nametags while volunteering at a community event, it can help build goodwill for your people and your entire organization. You also can alter or enhance nametags to reflect certain promotions and campaigns to gain customer interest.
When you look at all the advantages of employee name tags, it’s easy to see why companies of all sizes and across many industries make this relatively small – but significant — investment.
Name badge name tag puppy.
This Puppy photo has been our largest traffic flow blog post by far!!
Maybe its his really cool Name Tag !!!! 🙂 🙂